If you watch the Daily Show or Colbert, you’re probably familiar with this ad:
And if you’re like me, you probably feel indebted to T-Mobile for explaining the “arm and a leg” reference. I don’t know about you, but I was baffled!
I like to imagine the meetings where decisions like this are made:
ACCOUNT DIRECTOR: “Love the concept. I’m just wondering if (makes finger quotes) “Middle America” will get that “arm and a leg reference.”
ACCOUNT SUPERVISOR: “Let’s see how it goes over with the brain-deads in the focus groups.”
ACCOUNT PLANNER: “Studies have shown that reinforcing a message visually and audibly increases retention.”
ACCOUNT DIRECTOR: “Great point. Let’s revise that script. And speaking of retention, let’s make sure we pummel the shit out of anyone who watches the Daily Show. Let’s really carpet bomb those fuckers.”